A.NI.MA is a premium fashion and lifestyle brand developed under the Paul Frank lifestyle universe. Positioned for young, modern, and style-conscious consumers, A.NI.MA brings a more refined and elevated direction to the Paul Frank brand system.

Different from traditional character-driven products, A.NI.MA focuses on clean design, premium materials, modern silhouettes, and everyday styling value.

It keeps the youthful, creative, and free-spirited energy of Paul Frank, while presenting it in a more sophisticated and fashion-forward way.

The visual language of A.NI.MA is modern, minimal, and refined.

Through high-quality fabrics, clean cuts, subtle branding, refined trims, and lifestyle-driven product design, A.NI.MA creates products that feel both recognizable and wearable for today’s fashion market.

A.NI.MA can be developed across multiple product categories, including:

Relaxed T-shirts, hoodies, knitwear, jackets, cargo pants

Mini skirts, wide leg pants, knit tops, casual jackets, fashion sets

Casual sneakers, lifestyle shoes, seasonal footwear programs

Fashion bags, caps, socks, small accessories, lifestyle items

For B2B partners, A.NI.MA offers strong commercial potential.

It can serve as a premium line within the Paul Frank brand universe, helping retailers and distributors expand into a more mature, trend-driven, and lifestyle-focused consumer segment.

A.NI.MA is suitable for boutique stores, fashion retailers, lifestyle shops, online platforms, and selected wholesale programs.

At Futurity Brands, we support A.NI.MA product development through ODM and private label solutions, including:

With the brand foundation of Paul Frank and a more elevated fashion direction, A.NI.MA is designed to bring modern lifestyle products to global retail, boutique, and fashion markets.

A.NI.MA is not only a product line, but also a premium lifestyle direction for the next generation of fashion consumers.