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How to Partner with Paul Frank: A Licensing & Co-Branding Guide for Retailers
Created on 10.21, Published on 10.21
Quick answer: Retailers and brands can work with Paul Frank in three ways: buy officially licensed products wholesale, co-develop a custom collection that Futurity Brands designs with you and manufactures in China, or apply for a brand license. Futurity Brands (Shanghai) Brand Management Co., Ltd., the China-based brand operation and sourcing arm of Futurity Brands, the global owner of Paul Frank, handles all three.
Who owns Paul Frank today?
Paul Frank is an American lifestyle brand founded in 1995 and best known for Julius the Monkey & Friends. The brand is owned globally by Futurity Brands. Futurity Brands (Shanghai) supplies officially licensed Paul Frank bags, footwear, apparel, accessories, stationery and lifestyle products to wholesalers, retailers and cross-border e-commerce sellers worldwide, and provides official authorization letters to approved partners.
Three ways to work with Paul Frank
1. Wholesale of licensed products
Best for: boutiques, concept stores, pop-up shops and online sellers who want to start quickly.
- Choose from 200+ ready-designed Paul Frank products across apparel, bags, footwear, stationery and accessories.
- Every product is officially licensed, so you can sell under the Paul Frank name with confidence.
- Flexible MOQs make it possible to test a market before scaling.
2. Co-designed collection, supplied by us (OEM/ODM)
Best for: retailers who want something unique to their city, store or audience, such as a destination or capsule collection.
- You bring the concept, the local story and the target customer.
- Our team adapts Julius and the Paul Frank design language to your idea and develops samples.
- Products are made by our China manufacturing partners with integrated sourcing and quality control, then shipped to you.
- You get an exclusive-feeling assortment without managing factories or brand approvals yourself.
3. Brand licensing
Best for: established companies with their own design, production and distribution.
- You manufacture and sell Paul Frank products in agreed categories and territories.
- Designs follow brand guidelines and go through approval.
- Licensing terms such as royalties, minimum guarantees, categories and territory are agreed case by case.
Which model fits your business?
Wholesale | Co-designed supply | Licensing |
|
Speed to market | Fastest | Medium (sampling needed) | Slowest |
Custom designs | No | Yes | Yes |
Your own production needed | No | No | Yes |
Upfront commitment | Lowest | Medium | Highest |
Typical partner | Stores, pop-ups, e-commerce | Retail concepts, destination stores | Brands and manufacturers |
For most startups and independent retailers, wholesale or a co-designed collection is the practical first step. Licensing usually suits partners with existing production and distribution.
How to get started
- Contact us
- Share your idea
- Get a proposal
- Sampling
- Order and authorization
What to prepare before you contact us
- Company information and website or social media pages
- Business plan: store format, location, online channels, launch timing
- Product categories and estimated quantities
- Design references or mood board
- Target retail price range
Frequently asked questions
Can a startup partner with Paul Frank?
Yes. Futurity Brands works with independent retailers and startups, usually starting with wholesale or a co-designed collection with flexible MOQs.
Can I create a city- or region-themed Paul Frank collection?
Destination and capsule collections can be developed through our co-design service, subject to brand approval. Exclusivity is discussed case by case.
Are your products officially licensed?
Yes. Futurity Brands is the global brand owner of Paul Frank, and approved partners receive official authorization documents.
What product categories are available?
Apparel (T-shirts, hoodies, caps, socks), bags (backpacks, handbags, crossbody bags), footwear (flip-flops, sneakers, sandals), stationery, plush and lifestyle accessories.
Where are products made and shipped from?
Products are manufactured by our partner factories in China with integrated sourcing and QC, and shipped worldwide by sea, air or express.
How much do licensing fees or royalties cost?
Licensing terms depend on categories, territory and volume. Contact us with your plan for a tailored proposal.
Talk to our team
Ready to bring Paul Frank to your market? Contact Futurity Brands B2B at sales@futuritybrands.com or use the contact form on this site to request a catalog and quotation.
Planning a Paul Frank wholesale launch?
Planning a Paul Frank wholesale launch?
